UATL BRAND SIZZLE
DESIGN/ANIMATION​​​​​​​
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Design and animation work done at BGSTR for UATL, a media brand from The Atlanta Journal-Consitution that explores the news, trends and events shaping Black culture in Atlanta. The sizzle captures the energy and experience of this community.
Watch the full piece here.​​​​​​​
Design/Animation: Ross Henderson, Paolo Garcia, Muskaan Sethi
PROCESS​​​​​​​
Some early pitch frames for the sizzle and opening logo mnemonic.