Muskaan Sethi - CoMotion 2024

COMOTION 2024

MOTION DESIGN CONFERENCE

Role: Co-Creative Director

CoMotion is the largest student-led motion graphics conference that brings together top industry professionals with Motion Media Design students at the Savannah College of Art and Design.

This year, I had privilege of co-directing the conference with my friend Kyle Switzer. The brand identity for 2024 embodies the influence of nature on artistic expression, delving into a design language crafted from its raw elements. Stripping away the veneer of color, we celebrate the organic beauty of nature’s design system.

I helped manage a team of 40 and oversaw 100+ deliverables from our design, animation, graphic design, experiential, web and sound teams. I also helped animate and add finishing touches to our sequence.

Design Lead: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman

Lead Animator: Isabelle K Winarto Animators: Jiaru Yang, Lauren Neu, Linxuan Wang, Sean Shelton, Tzu Kai Lin, Valentina Gil Duque, Xinyue Gu, Davis Hardy, J.C. Petrofsky, Phirada Kanjanangkulpunt, Qi Qi

STILLS

PROCESS

1. PITCHING (OCT 2023)

The pitch process began in October when Kyle and I decided to pitch for CoMotion. We set a schedule and had regular meetings to make sure we were on track. Before we knew what out concept was, both of us decided we wanted to have our brand identity be black and white, stripped from the veneer of color. After ideation, we dialed down to the concept of exploring the beauty of the nature system. We gathered lots of pictures and references that we both were drawn to and ideated heavily on our Miro board.

Here is our pitch and a sneak peak at our Miro board!

Pitch Deck

Miro Board

These are some of the pitch frames I designed that really helped set the desired tone and world for the sequence, especially our observation chapter.

2. LOGO

We knew we had to craft a logo that captures the essence of process while remaining true to our organic design language. Inspired by Roman lettering and type anatomy, our logo balances organic design with craftsmanship. We looked at Roman type anatomy as a starting point for the design, and that exploration continued into the animation done by Kyle!

Logo Animation

Process

We started out gathering references that were stylistic and earthy, however, we dove deeper and moved into more of a crafty and organic direction.

Initial Explorations

Refined Explorations

Type Reference

Logo Explorations

3. TITLE SEQUENCE

STORYBOARD

Kyle and I also put together a style guide for our design team! Here are some slides that really helped our team to set a foundation for their process whilst still embracing creative freedom.

Keywords

STYLEFRAMES

Design Lead: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman

FRAME PROGRESSIONS

SH05
Designer: Danna Macias

SH07
Designer: Danna Macias

SH09
Designer: Chaoran Xu

SH19
Designer: Cynthia Soe

CREDITS

Graphic Designer: Emily Strycharz
Animation: Linxuan Wang

4. STUDENT SHOWCASE TITLE CARDS

Graphic Design Lead: Reem Hinedi
Graphic Designers: Aatreyi Singh, Alessia Piccoliori, Charlotte Beck, Claire Lin, Emily Strycharz, Gauthier Bossuyt

5. INSTAGRAM GRID

Design Lead: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman

6. PANEL LOOP

Design Lead: Tiffany Tedy
Designers/Animators: Haze Nguyen, Cynthia Soe

FRAME PROGRESSION

Designing The Future
Designer: Haze Nguyen

7. PRINT

Graphic Design Lead: Reem Hinedi
Graphic Designers: Aatreyi Singh, Alessia Piccoliori, Charlotte Beck, Claire Lin, Emily Strycharz, Gauthier Bossuyt

8. EXPERIENTIAL

Experiential Artists: Eliezer Garcia Gazaui, Jinkyu Kang, Gabriel Medina, Hannah Ford

To my team, thank you for all your hard work. It has truly been an inspiration working with each and every one of you.

Thank you for pushing every day to bring our vision to life, I cannot wait to see where all of us go.

Creative Directors: Kyle Switzer, Muskaan Sethi Producers: Punasa (Bee) Sihsobhon, Sophia D’Alleva
Lead Animator: Isabelle K Winarto
Animators: Jiaru Yang, Lauren Neu, Linxuan Wang, Sean Shelton, Tzu Kai Lin, Valentina Gil Duque, Xinyue Gu, Davis Hardy, J.C. Petrofsky, Phirada Kanjanangkulpunt, Qi Qi
Lead Designer: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman
Lead Graphic Designer: Reem Hinedi
Graphic Designers: Aatreyi Singh, Alessia Piccoliori, Charlotte Beck, Claire Lin, Emily Strycharz, Gauthier Bossuyt
Experiential: Eliezer Garcia Gazaui, Jinkyu Kang, Gabriel Medina, Hannah Ford
Web Developers: Amadeus Cameron, Chi Quach
Composer: Seth Marques Copywriter: Bri Shufford

MOMELove: Tucker Ziegler, Peter Wang, Nolan Acosta, Fatema Sultan, Joy Loi, Hannah Ford, Fia Rose, Caitlin Crooker, Sarah Wellman, Juan Pablo Silhy, Himani Todi

Special Thanks to SCAD Motion Media: Kelly Carlton, Duff Yong, Dominique Elliot, John Colette, Michael Betancourt, Minho Shin, James Gladman, Brandon Sugiyama, Walter Woods, Christina Maloney, Matt Van Rys, Alessandro Imperato