CoMotion 2024
CoMotion is the largest student-led motion graphics conference that brings together top industry professionals with Motion Media Design students at the Savannah College of Art and Design. This year, I had privilege of co-directing the conference with my friend Kyle Switzer. The brand identity for 2024 embodies the influence of nature on artistic expression, delving into a design language crafted from its raw elements. Stripping away the veneer of color, we celebrate the organic beauty of nature’s design system.
I helped manage a team of 40 and oversaw 100+ deliverables from our design, animation, graphic design, experiential, web and sound teams. I also helped animate and add finishing touches to our sequence.

Recognition
- Red Dot: Brands & Communication '24
- The Motion Awards '24: Nominee
- IDA Design Awards '24
- Communication Arts '24
- Applied Arts '24
- Stash
- Visual Atelier 8
Pitching (Oct 2023)
The pitch process began in October when Kyle and I decided to pitch for CoMotion. We set a schedule and had regular meetings to make sure we were on track. Before we knew what out concept was, both of us decided we wanted to have our brand identity be black and white, stripped from the veneer of color. After ideation, we dialed down to the concept of exploring the beauty of the nature system. We gathered lots of references that we both were drawn to and ideated heavily on our Miro board. ​​​​​​​
Our Pitch
Pitch Deck
Pitch Deck
Miro Board
Miro Board
These were some of the pitch frames I designed that really helped set the desired tone and world for the sequence, especially our observation chapter. 
Kyle and I also put together a style guide for our design team. Here are some slides that really helped our team to set a foundation for their process whilst still embracing creative freedom. 
Full Style Guide
Logo
We knew we had to craft a logo that captures the essence of process while remaining true to our organic design language. We started out gathering references that were stylistic and earthy, however, we dove deeper and moved into more of a crafty and organic direction. Inspired by Roman lettering and type anatomy, our logo balances organic design with craftsmanship. 
Initial References
Initial References
References
References
Type Reference
Type Reference
Logo Explorations
Logo Explorations
Process
Process
Logo Animation
Logo Animation
Student Showcase Title Card
Student Showcase Title Card
Panel Title Card
Panel Title Card
Credits
Creative Directors: Kyle Switzer, Muskaan Sethi
Producers: Punasa (Bee) Sihsobhon, Sophia D’Alleva
Lead Animator: Isabelle K Winarto
Animators: Jiaru Yang, Lauren Neu, Linxuan Wang, Sean Shelton, Tzu Kai Lin, Valentina Gil Duque, Xinyue Gu, Davis Hardy, J.C. Petrofsky, Phirada Kanjanangkulpunt, Qi Qi
Lead Designer: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman
Lead Graphic Designer: Reem Hinedi
Graphic Designers: Aatreyi Singh, Alessia Piccoliori, Charlotte Beck, Claire Lin, Emily Strycharz, Gauthier Bossuyt
Experiential: Eliezer Garcia Gazaui, Jinkyu Kang, Gabriel Medina, Hannah Ford
Web Developers: Amadeus Cameron, Chi Quach
Composer: Seth Marques
MOMELove: Tucker Ziegler, Peter Wang, Nolan Acosta, Fatema Sultan, Joy Loi, Hannah Ford, Fia Rose, Caitlin Crooker, Sarah Wellman, Juan Pablo Silhy, Himani Todi
Special Thanks to SCAD Motion Media: Kelly Carlton, Duff Yong, Dominique Elliot, John Colette, Michael Betancourt, Minho Shin, James Gladman, Brandon Sugiyama, Walter Woods, Christina Maloney, Matt Van Rys, Alessandro Imperato
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