Ad Council Alzheimer's Awareness
A visual refresh of the Ad Council’s existing Alzheimer’s Awareness campaign, developed to bring attention to the 10 early warning signs of Alzheimer’s. The work centers around a search bubble as a flexible visual device, featuring real-life queries people might type when they begin to question changes in memory or behavior. Paired with the Ad Council’s brand colors, clear typographic hierarchy, image-led compositions, and a simple framing device derived from the Alzheimer’s Association logo, the system encourages viewers to search for answers while remaining flexible across a range of platforms.
I developed various concepts, including helping to shape the final campaign through image selection, key art, headlines, and calls to action. I also prepared final files for client delivery, ensuring the campaign was cohesive and production-ready across its various applications.
Created at BGSTR.
Campaign designs across OOH, DOOH, print, static banners, and social media, including key art developed for select imagery.
Creative & Design Direction by Ross Henderson; further developed the established visual language across the campaign.
