Ad Council Alzheimer's Awareness
A visual refresh of the Ad Council’s existing Alzheimer’s Awareness campaign, developed to bring attention to the 10 early warning signs of Alzheimer’s. The work centers around a search bubble as a flexible visual device, featuring real-life queries people might type when they begin to question changes in memory or behavior. Paired with the Ad Council’s brand colors, clear typographic hierarchy, image-led compositions, and a simple framing device derived from the Alzheimer’s Association logo, the system encourages viewers to search for answers while remaining flexible across a range of platforms.
I developed various concepts, including helping to shape the final campaign through image selection, key art, headlines, and calls to action. I also prepared final files for client delivery, ensuring the campaign was cohesive and production-ready across its various applications.
Created at BGSTR.
Campaign designs across OOH, DOOH, print, static banners, and social media, including key art developed for select imagery.
Creative & Design Direction by Ross Henderson; further developed the established visual language across the campaign.
Alt Concept
One of the other concepts we initially pitched, which I designed and developed. Bold, oversized headlines frame familiar everyday moments that people might dismiss as they get older. The imagery combines straightforward photography with subtly manipulated visuals to reflect the confusion that can accompany early memory loss.
