Muskaan Sethi - 2026 AMC Upfront

AMC Upfront (2026)

BGSTR designed the graphics package for AMC Global Media's 2026 annual Upfront presentation, announcing its upcoming programming, partnerships, and strategic initiatives. The package needed to support a fast-paced show with a large volume of content while maintaining a cohesive visual system. As the lead designer, I developed backgrounds, maps, and supporting graphics, composited images, and storyboarded the entire presentation based on the script and run of show. Working closely with the team, I translated a large volume of content into a cohesive visual narrative while managing the presentation deck throughout the approval process.

To support the scale of the project, I also helped develop reusable After Effects templates and streamlined the workflow for organizing, updating, and exporting assets, improving both production efficiency and consistency across the show.

Created at BGSTR.

Some of the core designs I worked on, blending images and compositing imagery according to the run of show.

A snippet from the early storyboard, mapping out the flow of the show.

Once the storyboard was approved, we got into animation and the show was brought to life by the wonderful animation team at BGSTR: Casey Drogin, Carl Dempsey and Muriel Choi.

Some of the still environments I generated using Runway. These environments were a key part of the show, as the AMC team wanted the space to feel as though the audience was truly immersed in the show universes.

Once the scene was approved, Carl Dempsey brought it to life and transformed it into an animated environment.

Another key part of the show was developing the ambient graphic backgrounds used across name cards, logos, and other supporting graphics. I explored AMC's signature teal before expanding into light, medium, and dark variations that were tailored to each segment of the show. Both the client and our team were drawn to references with an optical light quality so we chose to move forward with Option 03 and I continued developing other tonal variations, which were later recreated by the animation team.